How Should a Functional Medicine Clinic Price Its Program? (The Tiered Architecture That Replaced All-Inclusive Packages)
How Should a Functional Medicine Clinic Price Its Program? (The Tiered Architecture That Replaced All-Inclusive Packages) Functional medicine has a pricing problem that surgery and aesthetics don’t: you can’t predict a chronic patient’s true cost on day one. You discover problems mid-journey, and if you sold an all-inclusive package, you now have to go back […]
How Should a Cash-Pay Medical Practice Quote Price on a New Patient Call? (Stack the Value, Anchor the Full Price, Present the Monthly Payment)
How Should a Cash-Pay Medical Practice Quote Price on a New Patient Call? (Stack the Value, Anchor the Full Price, Present the Monthly Payment) Most cash-pay clinics quote price the wrong way around. They open with the bottom-line monthly number, or worse, lead with discounts and payment plans. Both moves crater perceived value before the […]
How Should a Cash-Pay Functional Medicine Clinic Structure a 6-Month Program With Anchor Pricing and Maintenance Down-Sell? (The Aven Wellness Restructure That Tripled Bookings)
How Should a Cash-Pay Functional Medicine Clinic Structure a 6-Month Program With Anchor Pricing and Maintenance Down-Sell? (The Aven Wellness Restructure That Tripled Bookings) Aven Wellness restructured its functional medicine offering from a $799/month membership to a two-tier 6-month program at $899 and $1,599 a month, paid upfront at intake, with a $349 and $549 […]