How Should a Cash-Pay Clinic Onboard a New Patient in the First Week?
How Should a Cash-Pay Clinic Onboard a New Patient in the First Week? A new patient decides how they feel about your clinic long before their first appointment — in the silence between “yes, I’ll book” and the day they walk in. Most cash-pay practices leave that window empty, then wonder why people no-show, ghost, […]
How Do You Train Hospitality and Empathy at a Cash-Pay Medical Practice? (The “Enlightened Hospitality” Patient System That Creates Raving Fans)
How Do You Train Hospitality and Empathy at a Cash-Pay Medical Practice? (The “Enlightened Hospitality” Patient System That Creates Raving Fans) Cash-pay patients are not buying a transaction. They are buying the entire experience that surrounds the clinical result — and the entire experience is hospitality plus empathy. Insurance-based practices optimize for throughput because the […]
Why Does the Cash-Pay Medical Practice That Charges 3.6x More Win the Patient?
Why Does the Cash-Pay Medical Practice That Charges 3.6x More Win the Patient? A True Story of Two Cash-Pay Clinics in the Same Metro — and Why the More Expensive One Won A true story of two cash-pay clinics in the same metro, recommended to the same couple — $250 vs $900 for roughly the […]