How Should a Cash-Pay Medical Practice Quote Price on a New Patient Call? (Stack the Value, Anchor the Full Price, Present the Monthly Payment)
How Should a Cash-Pay Medical Practice Quote Price on a New Patient Call? (Stack the Value, Anchor the Full Price, Present the Monthly Payment) Most cash-pay clinics quote price the wrong way around. They open with the bottom-line monthly number, or worse, lead with discounts and payment plans. Both moves crater perceived value before the […]