How Do You Track ROAS and Attribute Revenue From Google Ads at a Cash-Pay Clinic?
How Do You Track ROAS and Attribute Revenue From Google Ads at a Cash-Pay Clinic? Most cash-pay clinics that say “Google Ads isn’t working” do not actually have a Google Ads problem — they have an attribution problem. The dashboard reports conversions, the CRM shows different numbers, the EMR shows different numbers again, and the […]
How Much Revenue Is Your Cash-Pay Clinic Losing to Lead Leakage?
How Much Revenue Is Your Cash-Pay Clinic Losing to Lead Leakage? Your front desk’s computer probably has $100,000 worth of patient contact info written on post-it notes around the edge of the monitor. Each one is a real person who called, expressed interest, and then quietly slipped out of your follow-up loop. This is the […]
How Does a CRM Lower Your Patient Acquisition Cost?
How Can a CRM Lower Patient Acquisition Cost for a Cash-Pay Clinic? Most cash-pay clinics try to lower their patient acquisition cost by chasing cheaper ads. The faster path is almost always the opposite end of the funnel — the leads you already paid for and never converted. A CRM does not make a single […]
How Much Does It Cost to Acquire a Regenerative Medicine Patient?
How Much Does It Cost to Acquire a Regenerative Medicine Patient? Every regenerative and stem cell clinic owner eventually asks the same question: what does it actually cost to get one new patient in the door? The honest answer is that there is no single number. Your cost-per-patient can range from almost nothing to several […]
Should a MedSpa Lead Its Ads With Botox and Filler — or With HRT, Weight Loss, and Hair Restoration?
Should a MedSpa Lead Its Ads With Botox and Filler — or With HRT, Weight Loss, and Hair Restoration? Most medspas default to advertising Botox and filler because that is what they think of as their product. It is also the worst front door they could pick for paid ads. Botox is a price-shopped commodity […]