What Does an Office Manager Do at a Cash-Pay Medical Practice (And When to Hire One)?

What Does an Office Manager Do at a Cash-Pay Medical Practice (And When to Hire One)? The office manager is the first operational hire that actually gets a cash-pay clinic owner out of the day-to-day. Not a better front desk person — a different role entirely. Most owners delay this hire for years, keep routing […]
How to Scale a Cash-Pay Medical Practice Past the Owner-Operator Ceiling (Why More Marketing Won’t Get You There)

How to Scale a Cash-Pay Medical Practice Past the Owner-Operator Ceiling (Why More Marketing Won’t Get You There) INTRO: Most cash-pay medical practices plateau between $1M and $2M a year. Owners assume the answer is a better marketing agency or more ad spend. It isn’t. The clinics that 4× revenue from $1M to $4M — […]