How Should a Cash-Pay Medical Practice Quote Price on a New Patient Call? (Stack the Value, Anchor the Full Price, Present the Monthly Payment)
How Should a Cash-Pay Medical Practice Quote Price on a New Patient Call? (Stack the Value, Anchor the Full Price, Present the Monthly Payment) Most cash-pay clinics quote price the wrong way around. They open with the bottom-line monthly number, or worse, lead with discounts and payment plans. Both moves crater perceived value before the […]
What Is the Right Price for a PRP, Stem Cell, or Exosome Treatment at a Cash-Pay Regenerative Medicine Clinic?
What Is the Right Price for a PRP, Stem Cell, or Exosome Treatment at a Cash-Pay Regenerative Medicine Clinic? Pricing is the single most under-engineered variable at most cash-pay regenerative medicine clinics. The clinic with the right protocol, the right provider, and the right inside-sales seat still loses revenue if the price is built from […]