How Do You Get a Cash-Pay Medical Practice’s Sales Team to Stop Texting and Start Calling? (The Truth–Fact–Reality Frame for Phone Fear)

How Do You Get a Cash-Pay Medical Practice’s Sales Team to Stop Texting and Start Calling? (The Truth–Fact–Reality Frame for Phone Fear) Cash-pay sales teams default to text because text feels safer than the phone. No live no, no hung-up dial tone, no awkward silence. So the team types when they should be dialing, and […]