How Should a Cash-Pay Medical Practice Grade a New Lead Source? (The 5-Criterion Framework: Intent, Lead Quality, Time-to-Cash, Operational Load, and Platform Risk)
How Should a Cash-Pay Medical Practice Grade a New Lead Source? The 5-Criterion Framework: Intent, Lead Quality, Time-to-Cash, Operational Load, and Platform Risk Most owners pick a channel because a peer said it worked, then bleed cash for six months learning why it didn’t work for them. The fix is two layers of evaluation, not […]