The 10-Point Sales Call QA Scorecard for a Cash-Pay Medical Practice (Recording Review Rubric Used at CardioMender, NuLevel, and 40+ Clinics)
The 10-Point Sales Call QA Scorecard for a Cash-Pay Medical Practice (Recording Review Rubric Used at CardioMender, NuLevel, and 40+ Clinics) Most cash-pay clinics record inbound sales calls and never listen to them. The clinics that do listen score every call against a 10-point QA scorecard during a 30-minute weekly coaching session. As a result, […]
What Is the Right Price for a PRP, Stem Cell, or Exosome Treatment at a Cash-Pay Regenerative Medicine Clinic?
What Is the Right Price for a PRP, Stem Cell, or Exosome Treatment at a Cash-Pay Regenerative Medicine Clinic? Pricing is the single most under-engineered variable at most cash-pay regenerative medicine clinics. The clinic with the right protocol, the right provider, and the right inside-sales seat still loses revenue if the price is built from […]
What Conversion Rate Should a Cash-Pay Regenerative Medicine Clinic Aim For? (And How Orthobiologics Hit 79.4%)
What Conversion Rate Should a Cash-Pay Regenerative Medicine Clinic Aim For? (And How Orthobiologics Hit 79.4%) Most cash-pay regenerative medicine clinics convert somewhere between 15% and 25% of leads into booked, paid consults. The clinics actually growing — the ones doing $300K, $500K, $1M+ a year in cash-pay revenue without burning the owner out on […]
Why Your Cash-Pay Medical Practice Marketing Isn’t Producing Patients (And the 30-Day Conversion Fix)
Why Your Cash-Pay Medical Practice Marketing Isn’t Producing Patients (And the 30-Day Conversion Fix) INTRO: A cash-pay clinic owner spends $15,000 a month on marketing. Patient volume barely moves. They blame the agency. The agency usually isn’t the problem — the phone is. Here’s the FAQ on what actually breaks patient acquisition at most cash-pay […]
Do I Need a CRM for My Cash-Pay Medical Practice? (And Which One)
Do I Need a CRM for My Cash-Pay Medical Practice? (And Which One) Every time we start working with a new cash-pay clinic, the first question is the same: “What are your numbers?” How many new leads last month. How many converted to booked appointments. How many no-showed. What’s your average patient LTV. If the […]
Should My Cash-Pay Medical Practice Run Paid Ads? (When to Turn Them Off Instead)
Should My Cash-Pay Medical Practice Run Paid Ads? (When to Turn Them Off Instead) INTRO: Clinic owners ask this constantly: “Anton, what makes the ads you’d run for my business different from the ones every other agency has run?” Most of the time, the honest answer is: turn the ads off. Not because ads don’t […]
Why Your Front Desk Is Costing Your Clinic $100K+ in Lost Revenue (And How to Fix It)
Why Your Front Desk Is Costing Your Clinic $100K+ in Lost Revenue (And How to Fix It) INTRO: Walk into most cash-pay medical practices and you’ll see the same thing: a front desk computer with three or four post-it notes stuck around the screen. Each one is a phone number scrawled in pen — a […]
How to Add an Extra $1M in Revenue to Your Cash-Pay Medical Practice (Without Paid Ads)
How to Add an Extra $1M in Revenue to Your Cash-Pay Medical Practice (Without Paid Ads) INTRO: Last year, 27 cash-pay clinic owners we work with added at least an extra million dollars a year to their practice. Four of them sold their clinics for life-changing amounts. Zero dollars on paid ads. This is how […]