Project Background

Orthobiologics Associates is a specialized clinic focused on regenerative medicine, orthobiologics, and non-surgical pain treatments.

Before working with us, they relied almost entirely on insurance-based business through lawyer referrals and had very little cash-pay business. They wanted to build a cold traffic, cash-based business but did not want to run paid ads.

How We Generated $309,590 in Cash-Pay Revenue for Orthobiologics Associates in 6 Months

Industry

Client's Challenge

  • Regenerative Medicine
  • Orthobiologics
  • Non-Surgical Pain Relief
  • Stem Cell Therapy
  • PRP Injections
  • Over-reliance on insurance-based business through lawyer referrals
  • Very little cash-pay business
  • Needed an SEO-driven strategy to attract cash-paying patients
  • Weren’t converting well on the front-end (leads into patients)
  • Did not want to run paid ads

Industry

  • Regenerative Medicine
  • Orthobiologics
  • Non-Surgical Pain Relief
  • Stem Cell Therapy
  • PRP Injections

Client's Challenge

  • Over-reliance on insurance-based business through lawyer referrals
  • Very little cash-pay business
  • Needed an SEO-driven strategy to attract cash-paying patients
  • Weren’t converting well on the front-end (leads into patients)
  • Did not want to run paid ads

Client Challenges

Before working with us, Orthobiologics Associates relied almost entirely on insurance-based business through lawyer referrals.
They wanted to build a cash-pay patient acquisition system but didn’t want to run paid ads.

Also, they didn’t have a dedicated front-desk specialist to answer inquiries and handle lead conversations.

On top of that, their organic search presence was almost non-existent. 

They had a few old articles and some Google Business Profile posts from years ago, but nothing consistent that would drive cash-pay patients.

Then… they found us.

Implementation

1. Clinic Audit

The first step was a deep dive into Orthobiologics Associates’ business and marketing strategy.

We reviewed:

  • Revenue sources and patient acquisition gaps
  • Existing content and organic rankings
  • Website user experience and conversion flow
  • Lead handling and intake processes

Plus, I always implement a CRM system first during the audit to establish baseline KPIs. There is typically 10% or more conversion available at every stage in the pipeline. 

This means that by simply booking 10% more of the inbound calls, it can result in an additional $5K – $10K per month in revenue without any other changes. 

The same principle applies to website leads and appointment attendance rates. Optimizing these processes alone can significantly increase revenue.

After this, we fixed the leaks in their business and implemented…

2. Cash-Pay Patient Conversion Strategy

A great marketing strategy only works if the clinic can convert leads into booked appointments and revenue. 

The problem was, OA didn’t have any dedicated person on their team handling lead conversations.

Here’s how we solved that:

  • 1. We designed a compensation plan in alignment with the clinic’s growth goals
  • 2. We recruited a person specifically for that role
  • 3. They get paid commission on any new cash patients (so that person is highly incentivized to make this system work)

Then, we helped them optimize their lead follow-up system by:

  • Training all staff on best practices for inbound/outbound calls
  • Automating follow-ups via text and email sequences
  • Improving response times to increase appointment show-up rates and patient retention

This ALONE took them from ~20% conversion rates to a 79.4% conversion rate from leads to booked appointments

After this, we implemented…

3. SEO & Organic Growth

Since ads were not an option, we built a long-term SEO strategy to attract cash-paying patients from organic search.

  • Optimized service pages for high-intent keywords (e.g., "stem cell therapy near me")
  • Built a content strategy with high-converting blog articles
  • Improved Google Business Profile strategy to rank higher in local searches
  • Enhanced website lead capture & conversion strategies

And the results were crazy.

SEO Growth & Revenue Impact:

  • Start Date: May 6, 2024
  • Beginning Organic Traffic (Ahrefs): 52 visitors/month
  • Current Organic Traffic (Ahrefs): 1,200+ visitors/month

The Results

Orthobiologics Associates now has a sustainable, scalable cash-pay patient acquisition system leveraging SEO instead of relying on lawyer referrals and insurance-based revenue.

  • $309,590 in cash-pay revenue generated from SEO alone
  • 1,200+ monthly organic visitors (from just 52 at the start)
  • 79.4% conversion rate from leads to booked appointments
  • Completely built their cash-pay business from organic traffic
  • Zero ad spend required
Month Leads Cash-Pay Patients Revenue
June 2024 6 4 $12,000
July 2024 14 11 $29,900
August 2024 28 17 $19,350
September 2024 14 11 $25,450
October 2024 11 10 $23,330
November 2024 17 16 $27,800
December 2024 8 8 $55,340
January 2025 29 25 $46,920
February 2025 33 25 $69,500

$309,590 in cash-pay revenue generated from SEO alone

ZERO ad spend

79.4% conversion rate from leads to booked appointments

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