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NuLevel Wellness Medspa is a medical spa specializing in weight loss, hormone therapy, IV therapy, and other wellness treatments.
Before working with us, they relied almost entirely on TikTok for new business. However, they wanted to diversify their marketing channels to avoid platform dependency and scale more consistently.
Before working with us, Nulevel was almost 100% dependent on TikTok for new business.
They wanted to build another patient acquisition channel, because TikTok was volatile. And they knew how dangerous it was for their entire business to be dependent on one platform…
But Nulevel tried working with agencies before and got frustrated. Because most agencies wanted to run new offers. However, Nulevel already had a winning offer and ad. They just needed someone to help them scale it.
Plus, Nulevel’s organic presence was zero. They weren’t ranking on Google, had no articles on their site.
And they weren’t getting enough refills. So their revenue was highly dependent on bringing in new patients.
Then… they found us.
You’ve done more in the last 20 minutes than… I was telling you the other day, who do we use? Jeff. No, no, no, no—the company we had to get our money back. Oh, WooCenter. Yeah, WooCenter. You’ve done more in 20 minutes than WooCenter did in like eight weeks. Yeah, oh, that was awful. Can I use that little clip? Hell yeah.
The first step in working with NuLevel Wellness Medspa was a deep audit of their business, marketing, and patient acquisition processes.
We reviewed:
Nulevel already knew their reliance on TikTok was dangerous.
But during this audit we found they had no SEO-optimized content on their site.
And they were losing leads due to intake inefficiencies.
So, we helped them to optimize their intake process and we provided scripts to handle inbound and outbound calls more effectively.
We then improved their internal team’s ability to convert leads into booked appointments.
And also created an SEO and paid acquisition strategy to generate more patients every month.
Then, we moved on to the next stage…
In addition to paid campaigns, we developed and implemented a long-term SEO strategy to bring in free patient traffic through Google, increasing lead generation and long-term revenue.
Key actions:
| Month | Organic Patients | Organic Revenue |
|---|---|---|
| May | 68 | $122,400 |
| June | 77 | $138,600 |
| July | 82 | $147,600 |
| August | 122 | $219,600 |
| September | 125 | $225,000 |
| October | 156 | $280,800 |
| November | 169 | $304,200 |
| December | 132 | $237,600 |
| January | 201 | $361,800 |
| February | 188 | $338,400 |
Since they relied almost entirely on TikTok, we helped them diversify their paid ads strategy by introducing Google Ads and Facebook Ads.
We launched multi-platform campaigns on:
| Month | TikTok Spend | Google Spend | Facebook Spend | New Patients | Revenue Generated |
|---|---|---|---|---|---|
| May | $605 | $1,127 | $2,987 | 238 | $428,400 |
| June | $297 | $2,575 | $2,116 | 177 | $318,600 |
| July | $1,185 | $2,280 | $1,554 | 161 | $289,800 |
| August | - | $2,280 | $1,541 | 171 | $307,800 |
| September | - | $2,279 | $1,981 | 150 | $270,000 |
| October | - | $2,278 | $2,040 | 161 | $289,800 |
| November | - | $3,834 | $3,780 | 118 | $212,400 |
| December | $4,000 | $4,523 | $4,394 | 180 | $324,000 |
| January 2025 | $4,000 | $4,551 | $4,303 | 566 | $1,018,800 |
| February 2025 | $4,000 | $4,366 | $4,938 | 485 | $873,000 |
A great marketing strategy only works if the clinic can convert leads into booked appointments and revenue.
So, we helped NuLevel optimize their lead follow-up system by:
We took Nulevel from averaging ~600 inbound calls when we started with them… to reaching 1,400/mo in December.
| Month | # Inbound Calls |
|---|---|
| Jan | 667 |
| Feb | 620 |
| Mar | 668 |
| Apr | 832 |
| May | 1095 |
| June | 1192 |
| July | 1144 |
| Aug | 1230 |
| Sept | 1339 |
| Oct | 1420 |
| Nov | 1205 |
| Dec | 1404 |
There’s 3 things we did to accomplish this:
Through a combination of paid ads, SEO, and improved lead handling… NuLevel Wellness Medspa is now generating more consistent patient bookings and more revenue every month.
From 180… to 3,400+ visitors/month from organic traffic
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