Menu
Elite Pain Doctors is a specialized pain management clinic focused on treating neuropathy and knee pain patients through a combination of cash-based services and insurance-billed treatments.
Before partnering with us, Elite Pain Doctors was stuck.
Despite delivering top-tier care, their growth was bottlenecked.
Nearly all their patients came through expensive TV ads. Their website had 8 blog posts. And their intake team was overwhelmed.
On top of that, they just added in a new treatment – spinal cord stimulator and peripheral nerve stimulator. But since they had a limited content strategy that relied on TV, they were having difficulty generating leads.
As soon as Elite Pain Doctors partnered with us… we went to work to fix their problems.
We didn’t just “run ads”…
…we rebuilt the clinic’s entire growth engine.
Every clinic is different. Which is why the first thing I do when working with clinics is dive in and audit EVERYTHING.
During Elite Pain Doctors’ audit, we discovered a few things…
So…
We got to work fixing all that. And more.
So…
We got to work fixing all that. And more.
THIS is the secret to clinic growth.
Before we build out patient acquisition campaigns – it’s necessary to first plug the leaks in any clinic.
That way – when we start sending new leads – the clinic can handle them, they convert them at the highest rate possible (ensuring no leads fall through the cracks), and the revenue and return on investment is maximized.
THIS is what makes our clinics the #1 in their area.
Because most clinics want quick, cheap wins like “more leads”… but only savvy clinic owners have a long-term gratification based outlook like this and focus on optimizing their systems and foundations before they grow.
Here’s how we did it…
The Elite Pain Doctor’s front desk was doing their best… but they were flooded and untrained on how to best convert leads.
So here’s what we did:
Result: 10+ new appointments/month from previously lost leads.
These were absolutely free patients they were missing before.
Next…
This is where most clinics are lacking. And it’s where we excel.
First…
We built an email parser so that any TV lead that came in got automatically added to their CRM so we can nurture and follow up with them
We built out different treatment-based nurture sequences.
This ended up being a big needle mover, because treatments like spinal cord stimulators have a long sales cycle. People naturally take longer to make purchasing decisions, so we need to make sure we’re always top of mind for the prospects.
We have 45 days worth of testimonial videos that drip on people when they are pending treatment.
Safe to say, we’re always top of mind. And we’re the only clinic in our market who does this.
The holes were plugged.
The team was trained.
The nurture campaigns were set up and everything was automated.
So we launched new patient acquisition campaigns.
Elite Pain Doctors didn’t have a structured system for generating new patients.
So, we developed and launched different paid patient acquisition campaigns across the “Big 3”
The best campaign was targeting a niche market that was being underserved by all of their competition. We found this market through our audit… and the results were incredible:
| Month | Leads | Amount Spent | Appts Booked | Cash Collected | Insurance Billed |
|---|---|---|---|---|---|
| July 2024 | 134 | $10,000 | 16 | $18,774 | $125,000 |
| August | 159 | $10,000 | 23 | $34,516 | $150,000 |
| September | 130 | $15,000 | 12 | $40,022 | $75,000 |
| October | 168 | $15,000 | 21 | $29,560 | $125,000 |
| November | 170 | $15,000 | 21 | $38,895 | $75,000 |
| December | 147 | $15,000 | 17 | $40,658 | $25,000 |
| January 25 | 188 | $15,000 | 15 | $19,886 | $75,000 |
| February | 155 | $15,000 | 13 | $22,594 | $50,000 |
Total revenue from insurance = $700,000.00
Total cash collected (cash pay patients) = $244,905.00
And that’s from this ONE paid campaign alone…
In addition to paid campaigns, we implemented SEO strategies to increase Elite Pain Doctors’ ranking on Google.
That way, whenever someone in their area searches for their services, their clinic comes up first and gets patients for free.
We wrote blog posts to educate and build rapport with new patients.
implemented some SEO strategies to get Elite Pain Doctors #1 on Google in their area.
| Month | Leads | Appts Booked | Cash Collected | Insurance Billed |
|---|---|---|---|---|
| July 2024 | 25 | 17 | $7,000 | $102,000 |
| August | 32 | 25 | $11,300 | $150,000 |
| September | 26 | 16 | $6,744 | $96,000 |
| October | 36 | 22 | $20,300 | $132,000 |
| November | 26 | 17 | $18,240 | $102,000 |
| December | 39 | 28 | $37,670 | $168,000 |
| January 25 | 44 | 25 | $18,280 | $150,000 |
| February | 31 | 13 | $6,100 | $78,000 |
In total, they only spent $40,000 with us on our website and SEO services…
…and made over $1million.
Not bad.
Plus, they’re not reliant on just TV ads anymore and have a healthy blend of paid advertising, organic (FREE) advertising, and TV ads still.
Through a combination of paid acquisition campaigns and SEO…
Elite Pain Doctors now have a highly scalable patient acquisition system.
And are generating consistent patient bookings every single month.
Over $2,095,039 in revenue within 8 months.
$372,039 in cash collected from paid treatments
Steady lead flow with over 259 total new leads
From 1.9k to 10.1k organic monthly traffic
Real ADvice exists to help practitioners and practice owners achieve true peace of mind and time freedom.