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Institute of Chronic Disease Management for Wellness is a premier medical facility located in Buffalo, New York (with more locations coming soon) providing advanced, research-based alternative, integrative, regenerative treatment including conventional medical treatments, to national and international patients needing to recover from the most complex cases of chronic illnesses including care for chronic degenerative joint disorders and neuropathy. We also provide complimentary cancer care and supportive cancer care to those who are under the supervision of a conventional oncologist.
Dr. Joy was referred to me in October 2022 by a mutual friend and client in hopes of helping build demand for her services and streamline patient acquisition processes. Dr. Joy also owns Chara Biologics (exosome company), AAICT (academy of Integrative Cell Therapy), and Charaomni (skincare line).
Before I tell the whole story here, I must make it abundantly clear that Polish Mike, with Polish Your Business, was a crucial component of Dr. Joy’s success.
Dr. Joy is a true expert in this field. Only someone with decades of knowledge and experience can consistently put out educational content about one topic…
But the problem was, they couldn’t turn the content, into money.
She knew what to say, but not how to get her message in front of the right audience, and how to get them to give her their information.
Mike’s business strategized her video content, recorded it, edited it, and let me know when it was uploaded.
I went in, optimized the videos, and drove traffic to them to rank them for keywords.
Currently, she is in the top 5 for all of these search terms on YouTube. NATIONWIDE.
Once we captured ALL of the stem cell traffic, we created an ebook, and pushed the video viewers, to download the ebook.
Turning all of our viewers into potential leads.
While all of this was going on, We implemented a CRM to capture all new inbound leads from all of her websites AND the ebook.
We built out email campaigns to nurture all new leads with testimonials, increasing the certainty and belief level in Dr. Joy’s treatments.
To date, here is a screenshot of all of her ebook downloads.
This is a simple but very overlooked step, because most clinics just look at what other people are paying their staff, and do the same.
People work for incentives.
If you offer someone a bonus, based off of their performance, MOST people, will work harder, to achieve that goal.
My favorite way to set this up for front desk-like roles, is to bonus them based on new patient appointments attended. So $5 or $10 for every new patient appointment attended, if they get 20 new patient appointments attended in a week, its $200 to them, and 20 new opportunities!
Just about every practice owner I know, would make that trade.
Screenshot of the campaign that is sent to people who have downloaded the ebook:
We had created high-intent, educated, ready-to-buy regenerative medicine patients.
Once we had a consistent flow of new leads, the front desk was a bit uncomfortable with the new lead flow volume, and it was difficult to keep track of where everyone was in the pipeline.
With leads that are so valuable to the practice, it was necessary to train them on how to use the CRM.
There was still a bit of reluctance. So we implemented a very strong compensation plan that encouraged them to schedule new patients and deliver great customer service.
New Fully optimized practice website consistent with her brand and theme.
Before on the left, current on the right
With the help of Real ADvice, Dr. Joy Kong has been able to hire two full-time ND’s, and an esthetician to see patients.
With the addition of consistent lead flow, automated responses, incentivized employees, and more medical personnel, Dr. Joy can focus on building other businesses and training other medical professionals on how to get excellent patient outcomes like her practice consistently does.
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