Project Background

The Center for Specialty Care treats injuries and diseases of the knee, hip, back, shoulder, hand and foot. Injuries from fractures of bones to bumps and bruises of muscles and ligaments are commonly seen at the Center. Many patients suffer from chronic arthritis in joints or back pain caused by injuries sustained during activities on the job or in sports. Our combination of physicians, physical therapist, nurses, and other offer leading edge and compassionate care.

Orthopedic Surgical Center

Industry

Client's Challenge

  • Pain Management
  • Non-Surgical Drug Free Solutions
  • Back & Spine
  • Surgery
  • Sports Medicine
  • Orthopedics
  • Low organic website traffic and poor search rankings
  • Minimal website leads (only 3/month at the start) and unoptimized website booking strategy
  • Not enough new inbound calls to generate consistent patient bookings
  • Previous blog strategy failed to drive patient acquisition

Industry

  • Pain Management
  • Non-Surgical Drug Free Solutions
  • Back & Spine
  • Surgery
  • Sports Medicine
  • Orthopedics

Client's Challenge

  • Low organic website traffic and poor search rankings
  • Minimal website leads (only 3/month at the start) and unoptimized website booking strategy
  • Not enough new inbound calls to generate consistent patient bookings
  • Previous blog strategy failed to drive patient acquisition

Client Challenges

Before working with us, VYVE Wellness struggled to turn their website traffic into real patient leads.

They had invested in a blog writing strategy that ran from June 2023 to June 2024, but it did not bring in any meaningful patient conversions.
Their website was only generating 3 inbound leads per month, and they needed a way to turn their online presence into a legitimate patient acquisition channel.
On top of that, inbound calls were inconsistent, and they weren’t seeing steady growth in first-time callers.
Then… they found us.

Implementation

1. Clinic Audit

The first step was a full audit of VYVE Wellness’ website, call handling process, and patient acquisition pipeline.
We identified multiple gaps that were limiting their ability to convert website visitors into real patient leads.
First off…
Like many clinics – they were trying to push prospects to a booking experience that had too much friction:

Don’t do this.

Because it’s too high of a threshold of commitment for people, before they can even submit their info.
And making people jump through hoops like this leads to losing patients.
So to fix this, we:

  • Optimized their website lead capture system by SIMPLIFYING it to improve form submissions
  • Updated their booking process to streamline inbound call-to-appointment flow
  • Implemented CRM tracking to improve patient follow-up and response times

We also discovered underutilized opportunities in their call-handling process, meaning that just improving lead conversion on inbound calls could add $5K – $10K/month in additional revenue.
This alone gave them a 900% increase in website conversions.

2. Directory-Model SEO & Organic Growth Strategy

Since their previous blog strategy didn’t work, we built a conversion-focused SEO strategy that turned website visitors into paying patients.
Here’s what we did:

  • Identified high-intent keywords patients were already searching for
  • Optimized service pages for better local rankings
  • Created new high-converting content designed for patient engagement
  • Improved Google Business Profile strategy to attract more local leads

The results have been strong so far…

SEO Growth & Revenue Impact:

  • Start Date: October 10, 2024
  • Beginning Organic Traffic (Ahrefs): 229
  • Current Organic Traffic (Ahrefs): 1.6k

3. Increasing Inbound Calls & Website Leads

To ensure VYVE Wellness was converting more website visitors and inbound calls into actual patients, we implemented:

  • Call-tracking improvements to capture better data on first-time callers
  • Enhanced phone scripts and training to convert more inquiries into bookings
  • Follow-up automation via text and email sequences to reduce drop-offs

4. YouTube Optimization

VYVE also wanted to focus on their YouTube channel. Up until this point, they weren’t getting any views.
So, we started working on optimizing his titles, thumbnails, and overall channel strategy…
And in just a few weeks they’re already seeing the results:

The Results (first 4 months)

VYVE Wellness saw massive improvements in traffic, calls, and leads within just 4 months:

Month Total Calls First-Time Calls Website Leads
October 2024 1,002 232 3
November 2024 840 220 11
December 2024 845 225 19
January 2025 1,145 333 31
February 2025 1,098 343 20

What’s Next?

VYVE Wellness is just getting started with this new strategy.
Now that we’ve built a strong foundation for organic lead generation, we’ll continue scaling their traffic and conversion rates to turn them into one of the top wellness clinics in their region.
If you want similar results for your clinic…

Inbound calls increased by 100+ per month

Website leads increased from 3 to 31 per month (900% increase!)

Organic traffic grew from 229 to 1,600+ visitors/month

Want similar results?

Let's Talk

Real ADvice exists to help practitioners and practice owners achieve true peace of mind and time freedom. 

Useful Links

Explore Us